Sales & Marketing for the Waste Industry
Waste Market Overview
The waste sector is facing an increasingly diverse landscape and a fragmentation of the target market. Waste companies are increasingly now finding that their traditional role as a "Waste collection and disposal contractor” is coming under threat from competitors such as cleaning companies, facilities management groups, recycling businesses, processing operators, logistics companies and brokers. Add to this the developing legislative influence dictating how waste streams now have to be collected, processed and pre treated and this has led to an imposing and complex market.
Amid this environment, businesses are now turning to marketing techniques and support to help establish their own presence in the market and to influence the “green” demands of both existing and new customers.
Waste Sales Led Approach
At WMR we can help you develop your own sales and marketing strategy and unlock the growth potential of your company by ensuring that your sales match your markets expectations.
We believe that within your operating regions it is you that understands what is expected of your company as waste solution providers. Due to the rapid growth of waste and environment related legislation and therefore potential alternative services, the customer expectation is greater and greener than ever.
Therefore a marketing and sales strategy which integrates the customer's expectations with real added value services from the waste service provider can lead to very real increased earnings potential.
To do this WMR will provide:
- Real insight into their customers businesses
- A business brand integrated with their sales strategy
- Identify opportunities to leverage sales
- Differentiation of market position and their services
- A clear go to market strategy
- A cradle to the grave sales process
- Clear measurement of achievements and milestones
- Employee stake holding and a real belief in team sales responsibility
If you don’t have your own sales staff internally we can help there too. WMR can help you search for suitable sales staff and/or interview and assess staff on your behalf.
We can also provide an outsourced sales service to your company over an agreed period. If this is your preferred route please call us on 0870 067 2667 to find out more about this flexible support service.
In todays waste market the failure to integrate sales and marketing into your business strategy could result in a significant loss of earnings and effectively marginalize your business within the local market. WMR can galvanize your business and give you real focus on where sales can be made and value can be added.
Please visit our Waste Manager Services section for additional information
